CORRECTION: Class: Author Identity: Building Your Brand & Boosting Your Books

Publishing Confidential University Summer School is in Session

OOPS. I forgot to add the time + length of the class. See below! Sorry!

Welcome to a slow-ish week in book publishing. There will be a proper newsletter this week. For now, I’ve managed to create a class with content you’ll like (and need) at a great price.

This is the ONLY class I am offering this summer!

Here are the details:

WHAT: Author Identity: Building Your Brand & Boosting Your Books

WHEN: Wednesday, July 16 at 1 PM EST. The class will be one hour with 30 minutes for questions.

WHERE: Zoom NOTE: Lifetime access to the recording is included.

COST: $75 for 90 minutes. A bargain. My consultations are $350-$500 for 60-90 minutes. This is the lowest price I've offered for a class.

WHO IS IT FOR: Everyone. Please pass it along to others who might be interested, but do not subscribe.

Caveat: I don’t specifically cover children’s books, but you can apply the information to promoting them.

HOW YOU REGISTER: Use this link.

WHAT YOU WILL LEARN:

This hands-on workshop empowers authors with essential strategies for building a compelling personal brand and effectively promoting their published works in today's competitive marketplace. Participants will gain practical techniques for creating a distinctive author platform across multiple channels, fostering authentic engagement with readers, and effectively utilizing traditional and digital marketing tools to enhance visibility.

Workshop Components:

Brand Foundation Development

• Identify your unique author voice, values, and differentiators in the marketplace.

• Craft a compelling author biography that resonates with your target audience.

• Develop consistent visual identity elements (photos, colors, fonts, logos).

• Articulate your core message and storytelling themes beyond your books.

• Create an authentic personal narrative that connects with readers.

Platform Building & Channel Strategy

• Evaluate and select the optimal social media platforms for your genre and audience.

• Develop a strategic email newsletter to build direct reader relationships.

• Explore podcast and video opportunities to expand your audience reach.

• Create a content calendar that maintains momentum between book releases.

Authentic Audience Engagement

• Master conversational techniques that foster genuine connections with readers.

• Develop Q&A and discussion prompts that generate meaningful interaction.

• Create value-driven content that serves your reader community.

Traditional & Digital Marketing Integration

• Leverage your publisher's resources while maintaining brand consistency.

• Create compelling visual assets for social media and digital marketing.

• Craft pitches for media opportunities that highlight your unique expertise.

Sustainable Author Brand Management

• Establish boundaries for personal sharing versus professional presentation.

• Create systems for consistent brand presence despite writing deadlines.

• Develop strategies for the evolution of your brand across multiple books and series.