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James Robertson's avatar

Hi Kathleen. Thanks for you informative newsletter. My question is about the market in the US for books set in other countries. I'm working on a queer coming of age romance set in Australia and I'll be pitching to UK and US agents. In your experience is there anything that makes a novel set in another country more appealing to a US audience, do you think? Have you ever had to publicise a book set in Australia and what was that experience like?

Michelle Richmond's avatar

Hi Kathleen,

I have a novel coming out in January with a traditional publisher. It's my 9th book of fiction, a standalone sequel to my last book, which came out in 2021. It's a shorter lead time than I'm accustomed to, as it's not yet available for pre-order and I don't yet have ARCs to send out for blurbs.

I'm not very active on Instagram but feel that I probably should be. The new novel is set in Paris, while the previous one was set in the California suburbs. Question: should my focus be on reviving interest in the first book in the series to lead up to the pre-order window for this one? Or should I perhaps focus on Paris content, which would probably have more traction for potential readers who have never heard of my books? Or should I be doing both? (I've made one instagram post that tries to tie the two together, pinned at instagram.com/michellerichmondsf, and one post pinned to my author Substack).

Thank you!

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