Hi, Kathleen -- Thanks so much for the excellent presentation to Sisters in Crime today. I'll be watching the recording and studying the slides when they're sent out.
My WIP is a standalone psych suspense novel, not under contract, although I have published 15 cozies as Leslie and 2 suspense novels under a pen name. I've done some fun research into grizzly bears, local history, and other topics, and I love your suggestion to share some of that on socials. I share some in my monthly newsletter, but have been hesitant to share it on socials, because the book isn't under contract. I'm also concerned about muddling my brand, since I'm better known as a cozy writer. Is that silly thinking? Maybe preface a post by saying "Alicia here," then sharing a factoid about griz with a photo or a short video of one in my yard? (Seriously -- I live in the woods in NW MT, in the area with the highest density of griz in the Lower 48.)
I’d probably save it for book promotion. It’s fascinating! If you want to start sharing these facts on social, start with the one you shared here. I had no idea there was a concentration of them there. Then you can think about using one day per week as “griz day,” when you share tidbits of what you’ve discovered.
I'm a publicist. What is the path to getting a book on the New York Times Bestseller List - in a general sense? Where would you put your energy? What do you think is the best way to go about it. I'm working on a potentially popular tech book/urgent warning by a VERY well known writer/thinker who is concerned about AI. A trusted voice in the field. The book got amazing blurbs and a starred PW and a Kirkus. Major publisher.
First, remember that the NYT list is curated—it’s not just a numbers game. Second, the book must have had at least a 3k-5k first printing, and NYT-reporting retailers must carry it. Third, think about what list it would appear on: nonfiction hardcover or advice, misc., & how-to? If it is the latter, the book needs to sell over 10K in a week. For the former: the bottom of last week’s list sold just under 3K copies in a week. You also have to look at what the publisher has done in terms of marketing. Media is generally not the element that gets a book on the list (anymore). That said, you need a cluster of media to help your cause, and it needs to happen around the same time, because one week’s sales velocity might be what gets it on the list.
Hi, Kathleen -- Thanks so much for the excellent presentation to Sisters in Crime today. I'll be watching the recording and studying the slides when they're sent out.
My WIP is a standalone psych suspense novel, not under contract, although I have published 15 cozies as Leslie and 2 suspense novels under a pen name. I've done some fun research into grizzly bears, local history, and other topics, and I love your suggestion to share some of that on socials. I share some in my monthly newsletter, but have been hesitant to share it on socials, because the book isn't under contract. I'm also concerned about muddling my brand, since I'm better known as a cozy writer. Is that silly thinking? Maybe preface a post by saying "Alicia here," then sharing a factoid about griz with a photo or a short video of one in my yard? (Seriously -- I live in the woods in NW MT, in the area with the highest density of griz in the Lower 48.)
Thanks!
I’d probably save it for book promotion. It’s fascinating! If you want to start sharing these facts on social, start with the one you shared here. I had no idea there was a concentration of them there. Then you can think about using one day per week as “griz day,” when you share tidbits of what you’ve discovered.
Griz Day -- love it! Thanks!
I'm a publicist. What is the path to getting a book on the New York Times Bestseller List - in a general sense? Where would you put your energy? What do you think is the best way to go about it. I'm working on a potentially popular tech book/urgent warning by a VERY well known writer/thinker who is concerned about AI. A trusted voice in the field. The book got amazing blurbs and a starred PW and a Kirkus. Major publisher.
First, remember that the NYT list is curated—it’s not just a numbers game. Second, the book must have had at least a 3k-5k first printing, and NYT-reporting retailers must carry it. Third, think about what list it would appear on: nonfiction hardcover or advice, misc., & how-to? If it is the latter, the book needs to sell over 10K in a week. For the former: the bottom of last week’s list sold just under 3K copies in a week. You also have to look at what the publisher has done in terms of marketing. Media is generally not the element that gets a book on the list (anymore). That said, you need a cluster of media to help your cause, and it needs to happen around the same time, because one week’s sales velocity might be what gets it on the list.