54 Comments
Aug 17, 2023Liked by Kathleen Schmidt

Super helpful breakdown of all of these different things!

Expand full comment
Aug 17, 2023Liked by Kathleen Schmidt

Excellent info and context.

Expand full comment

One of my favorite reads. Looking forward to part 2.

Expand full comment

This information was so needed. I work with a HarperCollins author, and I've realized I have to be more strategic, but I didn't know just how much so. This breakdown was insightful, and I enjoyed your wit.

Expand full comment

Thank you for sharing your thoughts on this!

A question: I’ve always heard about the marketing rule of seven-- that a consumer usually needs to see something an average of SEVEN times before pulling the trigger and buying it. Do your experiences back that up? And if so, does some of the cheaper options (like an insta tour) then become a worthwhile risk, because while it’s not moving tons of copies it is helping with exposure...?

I know that wasn’t really the point of your post. You’re focusing on what actually contributes to substantial sales. But it’s something I’ve been toying with a lot as an author lately... what will move copies Vs what will simply help get my books cover in front of eyeballs.

Expand full comment

Thanks for this. It definitely confirmed for me that some of my own experiences were not at all unusual, and that busting my ass to do e.g. blog tours or Insta wasn't worth it.

I don't know if I'll ever get over my starry-eyed love of getting a review in PW or Kirkus, even though I *know* full well the only people who ever read those are industry people.

If you could choose a single marketing event/technique for a book, what would you choose? Or would that depend on the book?

Expand full comment

I hope part II includes some advice on dollar spending, including how authors can most cost-effectively invest their money in publicity *services*.

Expand full comment

Very helpful, thank you

Expand full comment

This is incredibly helpful and insightful, especially noting the difference between publicity and sales! You could write a book, if you haven't already.

Expand full comment

Very helpful -- and realistic -- post. Thank you.

Expand full comment

I've been a book publicist for 25+ years and I cannot cosign hard enough!

Expand full comment

Many thanks for this illuminating post! You have certainly opened my eyes to realities I did not understand, and I shall adjust my strategy accordingly.

Expand full comment

This is such useful information and I’m reading it right when I’m spiraling about marketing my books. I appreciate this insight so much and the timing makes it feel like you wrote it just for me 😆

Expand full comment

Lots to consider in this post! My debut picture book, releases in a few weeks! So I’m all about considering different marketing angles, possibilities and opportunities!

Expand full comment

Really helpful and I cannot wait for part 2! As I head into an October launch I am hanging this on my wall!

Expand full comment

So helpful! Podcasts, NPR and Substack...

Expand full comment