I love this! I do think you can still work with a publicist even if you already have good press/interviews coming in. I'm working with someone on my launch because there are outlets I've never been able to get to on my own AND because the time for pitching vs speaking and doing other activities is too hard to spare as I get closer to launch. Plus, so many journalists are in flux right now, it can be overwhelming to figure out where to contact them, even if you've worked with them before. I am doing some of my own outreach, but my publicist is a trusted strategy advisor as well. Definitely not just waiting around for her to make the magic happen.
I love your newsletter! Thanks for all the work you do to demystify this process for us (relative) newcomers <3
I am so loving your posts. So much TRUTH! Thank you
I love this! I do think you can still work with a publicist even if you already have good press/interviews coming in. I'm working with someone on my launch because there are outlets I've never been able to get to on my own AND because the time for pitching vs speaking and doing other activities is too hard to spare as I get closer to launch. Plus, so many journalists are in flux right now, it can be overwhelming to figure out where to contact them, even if you've worked with them before. I am doing some of my own outreach, but my publicist is a trusted strategy advisor as well. Definitely not just waiting around for her to make the magic happen.