Thanks for your take on the key tactics, Kathleen! A great list that goes beyond the standard tatics we've seen/heard before! I like the idea of reaching readers directly; however, as someone who's worked in marketing and studied direct-to-consumer brands' social media/mktg strategies, I know how time- and resource-intensive this can be. Any frameworks for how authors can think about 1) how to get up the learning curve of this particular tactic, 2) what success could/should look like and how to measure it, and 3) how to budget both time and $$ for this vs. other tactics? Could be a great paid class!
Very informative piece, thank you!!
Great point about investing in upskilling publicity staff with marketing skills. Also, I just did a brand collab with my book and it worked well.
Thanks for your take on the key tactics, Kathleen! A great list that goes beyond the standard tatics we've seen/heard before! I like the idea of reaching readers directly; however, as someone who's worked in marketing and studied direct-to-consumer brands' social media/mktg strategies, I know how time- and resource-intensive this can be. Any frameworks for how authors can think about 1) how to get up the learning curve of this particular tactic, 2) what success could/should look like and how to measure it, and 3) how to budget both time and $$ for this vs. other tactics? Could be a great paid class!
Ah, clarifies some thoughts. Merci.