35 Comments
User's avatar
Janie Gardner's avatar

Thank you for this! Sorry I'm late seeing, as I'm catching up on emails. As a newbie, a lot out there is daunting. Your nuggets of wisdom help me with bite sized reassurance. Thank you!

Expand full comment
It started with a prompt.'s avatar

Learning all about this new world. Thank you for the suggestions

Expand full comment
Shay B. Keats's avatar

Crying a little on the inside (just kidding… maybe) but thank you for these reminders, they’ve strengthened my resolve

Expand full comment
Karun Kaushal's avatar

Writers must be considered for their hard work.

Expand full comment
Steph Rae Moran's avatar

Thank you for this! It made me feel reassured about building a website/starting a newsletter while working on my novel. I've found that it takes time to build up a platform--it does not happen overnight.

Expand full comment
Serena Menken's avatar

Helpful perspective - especially in making time for social media in small bites. Thanks!

Expand full comment
Chris Stanton's avatar

This was really helpful. Thank you!

Expand full comment
Susan Zimmerman Orozco's avatar

Thank you for the gentle reminder ( ok, more like a punch in the arm). I also find working on my website is a good way to shakes the imposter syndrome blues.

Expand full comment
Kelly V.  Porter's avatar

Thank you! Very informative and helpful as I get ready to launch my book this fall. My platform growth has been sluggish but I’m working on being more consistent in my online conversations. Great advice!

Expand full comment
Kathleen Schmidt's avatar

Glad it helped!

Expand full comment
Rachel Kramer Bussel's avatar

So helpful! I’ve always been pretty much myself on social media because I am in my writing, but it’s still challenging. This is a great reminder about why it’s important, beyond just racking up numbers to toss into a book proposal. I especially loved this: “You are responsible for caring for your brand, expanding it, and maintaining it. This is not your publisher’s job.”

Expand full comment
Kathleen Schmidt's avatar

Thank you!

Expand full comment
Literary Agent Helps Writers's avatar

Excellent work. It's vital we alert authors to the necessity of a platform for most books. It's essential writers grasp that they cannot just write and expect an effective publicity and marketing campaign to be magically created around them and their book. When it still occasionally happens, it's for outlier reasons to do with the book's subject drawing attention to itself or the publisher's advance being so huge, the publisher will do anything to secure attention for that title (even then their desperate efforts often fail to move the sales numbers). As you say too, the author must engage with others via their platform. These socials are not a broadcast medium. They're for interaction.

Expand full comment
Ada's avatar

This was extremely helpful! I know I need to up my platform game.

Expand full comment
BEE Channel's avatar

I really enjoyed this post! Thanks for sharing and reminding us just how valuable it is to actually engage with people, especially as an introvert!

Expand full comment
Kathleen Schmidt's avatar

I know this all too well. I’m a total introvert.

Expand full comment
Lauren Hathaway's avatar

Love.Love.Love

Expand full comment
Olivia Barry's avatar

Great insight! Thank you so much. This is extremely helpful.😁😁

Expand full comment
Nicole Smolen's avatar

I agree! “Guardrails” are especially important. Always appreciate your authentic takes.

Expand full comment